Superfast Broadband Paves The Way For Rural Businesses to Expand

By 2017, the UK target is to achieve superfast broadband covering 95% of the nation. That target’s on its way to being exceeded.

Just this week, a further £10 million of investment was rolled out for communication improvements to the Kent region; an area that has high-speed broadband already benefiting over a half million homes and businesses.

BT announced a £2.5 Billion commercial investment that is already reaching the following communities:

  • Ashford
  • Broadstairs
  • Dartford
  • Gillingham
  • Gravesend
  • Folkestone
  • Maidstone
  • Sittingbourne
  • Ramsgate
  • Thanet
  • Tunbridge Wells

With an extensive coverage of increased broadband services already in place, it begs the question of why the additional investment of a further million.

The answer’s simply that the UK can only benefit from the increased technologies. The more rural villages can increase their communication, the better the economy.

Research indicates that over the span of the next 15 years, fibre broadband is going to be a critical component to the economy, bringing a projected £143 million to a typical town. That’s expected to happen through…

  • An additional 225 new jobs
  • 140 new business start-ups
  • 1,000 remote workers

Fibre broadband is opening up new and innovative ways for businesses to thrive.

It’s giving way to vital improvements that are critical to any size of commercial business. Allowing them to utilise file transfers, data transfers, perform computer back-ups, and benefit from lower cost conference calls.

In some cases introducing conference call technology to businesses in rural communities, which wouldn’t have this technology available without the high speed and reliable broadband.

Technology is fast changing and it’s for the better for everyone involved; with the exception of the telecoms industry.

Telecommunications providers have being making bank for years by charging set-up fees, per second billing, admin charges, line rental, and add-on extras.

Chat apps have hit the telecoms industry hard, and it’s enabling every business, and home user to talk for less than it’s ever been possible to.

The figures for 2012 indicate the way the market is heading.

  • 19 Billion messages were sent through instant messages (i.e Skype)
  • 17.6 Billion messages were sent through SMS text messages

That increase of 1.4 Billion messages sent through instant messaging is estimated to be costing the telecoms industry £59 million per day.

How are those costs going to be recuperated?

Through app development!

Telecoms providers may have left it late in getting into application development, but it is happening now.

Cloud hosting is evolving. Chat apps such as Skype dominate the market, because they cater to a global audience; a service that isn’t just lowering the cost to chat UK to UK, but to conference call on an international scale.

More applications are continually being developed, with competition being extremely high.

Businesses know consumer demand and expectations. They also know that competitors are only a click away. Don’t like an app, click away and move to the next one.

The more technology advances, the more applications become available. The more superfast broadband is made available to every corner of the UK, the more businesses can access the vital components needed to succeed and thrive in a global economy.

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